Modern Media

live | digital | social

Modern Media builds media brands, produces conferences, and designs web sites and marketing strategies. We’re passionate about the media industry, and we love to play with new technologies to find out how they can give our clients a competitive edge.  In addition to working with clients such as The Wall Street Journal, UBM Tech, Teradata, The Economist, BizBash and many other well-known brands,  we produce The Realtime Report, a resource for business on the mobile, social and realtime web.

Newspaper Editors vs. Social Media Users: Do They Care About The Same News Topics? [Study]

Newspaper editors choose which topics to group the news under – and then assign a certain number of stories under each topic. But how does that compare to the topics that social media users tend to consume and share, and the frequency of that consumption? Research from a recent article in Journalism Studies reveals that social media users and newspaper editors often have quite different ideas about which news topics are the most important. Read more…