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Social Media at Work Relaunches with a Focus on Statistics & Case Studies

Last week, we re-launched Social Media at Work with a redesign focused exclusively on providing social media case studies and social media statistics (and some occasional commentary).

To us, case studies and examples of how organizations are using social media are the most useful and interesting social media stories we see. (That’s why we built a whole conference around social media case studies.) And who doesn’t need statistics to get the scoop and build a pitch?

We’ve been trying to find a way to organize our collection of statistics and case studies for a while. We started out with a collection of links on a page, then moved to Twitter feeds, and hope we have now hit on a format that is useful and makes it easy for social media marketers and media professionals to find the most relevant information.

We are putting each social media case study and research story into a post, with enough information to help you decide if it’s worth clicking through to the full story. And we are tagging the posts with industry, business function, platform, and subject matter, so readers can use the tags to browse the stories. Or, just use the search bar. And follow our Twitter feeds for the latest updates.

We’d love feedback, suggestions and comments, so please let us know what you think about the new site!

  • Ellie K

    I think you made a wise choice by breaking out the case studies + statistics into a distinct named site. Some recommendations, which your requested from readers. I spent a little while perusing the Social Media at Work site. FYI, I’m a Wharton MBA, MS in math, work as statistician/economist. Not glory hogging, merely establishing a bit of credibility. Still only my opinions tho.

    Easy fixes: streamline the layout of the page. Take a look at some less media-related sites, like Google Scholar, SpringerVerlag, biz school or academic blogs. More space between entries is a must.

    Tags, titles and multi-line descriptions are perfect. Provide a few more tags maybe? More important: if possible, include one or two tags in a post about the particular way, or type, of statistical analysis or quantitative method was used in that case study. A single keyword or phrase would be sufficient. particularly statistical usage in studies. Survey data?

  • Tonia

    Hi Ellie – thank you so much for offering this input! We are completely consumed with the upcoming 6/14 TWTRCON NY event right now, but planning to do an overhaul of Social Media at Work after that, so your comment is very timely!