We launched TWTRCON, the Twitter for Business Conference, in San Francisco, the home of the tech community that built the real-time web. In DC, we talked about how the real-time revolution was transforming government, as well as business and non-profit organizations. 2010 is the year that Twitter will grow up and take its rightful place as an essential business tool, a tool that will, over time be embedded into many more business processes than we can now imagine.
We couldn’t think of a better place to have that conversation than New York, home of the global business community, and home to many of the world’s leading media organizations.
We are delighted that the Direct Marketing Association has offered to let us co-locate TWTRCON NY, which will be held June 14 at the Hilton New York, with their Digital Marketing Days event. The DMA, founded in 1917, represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, as well as nonprofit organizations.
DMA members spent $173 billion on direct marketing in the United States in 2007, and they expect to generate bottom-line returns on their integrated marketing campaigns. In 2010, that investment will include strategies that involve Twitter and the real-time web as a way to connect directly with customers.
We are just beginning the process of reaching out to speakers, sponsors and developing our agenda for TWTRCON NY. As with previous events, we are already seeing the community start to get involved and shape the direction of the event.
If you have ideas for content, speakers or other ways that you’d like to get involved in TWTRCON NY, please don’t hesitate to get in touch. It’s going to be the biggest and best Twitter conference in the business!