This year’s ECO:nomics conference took place at the Bacara Resort in Santa Barbara, California, on March 21-23, 2012, and we had a terrific time helping The Wall Street Journal produce this event for the fifth year.
We’re also excited that The Wall Street Journal is sharing a whole range of content from the event, making it possible to experience (or re-live) ECO:nomics 2012 long after it has ended–and providing a great case study of how conferences can create content that will keep audiences excited about your brand for many months.
Special Reports, Images and Video Capture the Event–and Create Sharable Content for Your Brand
The Wall Street Journal editorial team published a comprehensive Special Report immediately following the conference, available here for download as a PDF. It’s an in-depth report on all of the key themes that emerged from this year’s conference, in addition to coverage of specific debates, and lots of quotes. Not everyone has a professional reporting staff, but why not hire some writers to capture the most important discussions so you can post a report for download on your site?
Nothing brings an event to life like photos–and services like Flickr make it easy to upload, tag and share photos across multiple platforms. Gary Fong and Greg Schneider of the Genesis Photo Agency are responsible for the gorgeous images, which really capture the networking, intense discussions and diverse personalities at the conference. Here’s the set of photos from the first day’s opening reception, dinner and opening discussion–and a link to the full WSJ_ECOnomics Flickr stream:
Make sure you tag your photos when you upload them with your event name, the speaker names and key topics, so it’s easy for people to find them online.
The Wall Street Journal has also published a great set of videos, featuring substantial portions of ECO:nomics 2012 on-stage interviews with speakers such as Bill Gates, California Gov. Jerry Brown, visionaries Dean Kamen, Elon Musk and J. Craig Venter, T. Boone Pickens and more. The full set, posted on the Journal‘s video site, includes a mix of long-form videos of full sessions, as well as clips from key highlights. We’ll embed a couple of our favorites here:
What are you doing to capture and share the content from your conference?