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The Media Martini: Platforms, People and Addiction

The Wall Street Journal Digital Network’s push into video

The Modern Media teams’ picks of some of this week’s most interesting stories.

Media Platforms

  • The Wall Street Journal Digital Network’s push into video has contributed to an 85% increase in video streams since January, according to Raju Narisetti, managing editor for the Digital Network — and the Journal is hard pressed to keep up with advertisers’ demand for more video programming.
  • data-based analysis of the use of Pinterest by newsrooms to engage with readers — the first such analysis we’ve seen for this platform — put The Journal in the top 4 when it comes to the Repins to Pins Ratio.  The Journal was also the only newsroom of the 13 studied  to exceed 5,000 followers on any single board. Eight of its individual boards surpassed 10,000 followers.  The quote at right is from The WSJ’s “Quotes” Pinterest board (6393 followers). Click on the image to see how the board looks and how readers click on individual pins to read a full story.
  • In addition to making news, NYC Mayor Michael Bloomberg is a big consumer of news: “digital news pioneer” Bloomberg apparently reads 8 newspapers a day in print form, and “also prefers print for his magazines, after trying to read them on his iPad for awhile.”

Media People

  • AllThingsD co-executive editor Kara Swisher, discusses life, the D: All Things Digital conference (in its 10th year with D10 this week) and more in this San Francisco Chronicle interview. Swisher has led panels at two of our Realtime conferences.

Addicted to Print?