The Modern Media teams’ picks of some of this week’s most interesting media stories.
The Reputation Economy
“In today’s reputation economy, what you stand for matters more than what you produce and sell. People’s willingness to buy, recommend, work for and invest in a company is driven 60% by their perceptions of the company,” says Kasper Ulf Nielsen, executive partner at Modern Media client Reputation Institute. Nielsen was commenting on the third annual Global RepTrak 100–a major study with 100,000 participants that measures the reputation of 100 highly regarded companies across 15 countries. A full report of the findings is available by request, and you can see Nielsen discussing the Global RepTrak 100 in this video.
Do You Have a Refrigerator Media Strategy?
- Magazine websites are becoming a hub not just for content, but for topic-focused communities that integrate journalists, readers and, yes, advertisers, according to Rob O’Regan, who wrote a piece on digital-first strategies for eMedia Vitals that analyzed digital strategies from MIT’s Technology Journal, The New Yorker, Forbes and BuzzMedia.
- Adrienne LaFrance takes the digital publishing challenge even further. ”Does your newsroom have a smart-refrigerator strategy?,” she asks in her piece for the Nieman Journalism Lab, which covered a panel discussion about news in a mobile environment at this spring’s International Symposium on Online Journalism.
- On the one-year anniversary of Realtime NY 11, the Modern Media team is finalizing plans for a new, totally unique event designed to engage all participants in creating the experience, connect the dots between technology innovation and marketing strategy, and bring the realtime marketing process to life. Stay tuned for more details in the coming weeks, and check out Tonia’s piece on Realtime Marketing strategies in The Realtime Report.
Congratulations to the Media Power 50!
- Three of UBM Technology’s brands – InformationWeek, EE Times and CRN – were named to BtoB’s Media Power 50 – an annual listing of the top advertising vehicles for business-to-business marketers. Other Modern Media clients to be named to the list are The Wall Street Journal, The Economist and 1105 Media’s Federal Computer Week.