The Modern Media teams’ picks of some of this week’s most interesting media stories!
1. From Digital Island to Integrated Ecosystem
“Planning, building, maintaining and ensuring that you’ve grown a healthy and integrated digital ecosystem will not happen overnight. Be prepared for it to take time, resources and the stomach to deal with multiple stakeholders from marketing to IT to customer service,” writes Edelman Digital EVP David Armano this week. In a good and concise post on “today’s fragmented digital environment,” David shows how companies have “no choice but to optimize their content for a mobile, social, digital world” — and outlines five ways “to go from digital islands to an integrated ecosystem.”
2. One Million Circles on Google+
Time.com managing editor Cathy Sharick shares eight things that her team paid attention to on their way to 1.17 million followers on Google+. She finds that followers on Google+ are “very talkative, writing very well thought out comments,” as compared with other social networks. The Financial Times has also exceeded one million followers on the platform.
3. Your Pitch in 300 Char Or Less?
Have you ever received a pitch, read it, and didn’t understand what was being pitched? Left a website not understanding what a company does or makes, much less how to get it if you did? New York Times tech columnist David Pogue wrote yesterday about the pitches he receives from PR folks, many of them “impenetrable, wordy, vague and filled with buzzwords.” He goes on to describe his recent experiment: asking some of these to compress the pitch to 300 characters. “Suddenly, they were clear and effective,” he says.
Can you tell your brand’s story in less than 300 characters?
Cheers — and have a Happy 4th!