1. Deriving Big Value from Big Data
A ”technology-focused view” of Big Data “often overlooks the most important question ‘What are you planning to do with the data you’re collecting?’” says Jeff Morris of BI applications company Actuate. In his post on ZDNet’s Big on Data channel this week, Morris offers a list of the top 10 categories for Big Data sources and mining technologies – a list of data source types and the corresponding mining techniques used to “find your gold nuggets.” Morris may have coined the term “Big Value” (our caps) in this article: honing in on the “For what?” is key in deriving value from investments in big data.
2. Video (Part 1): Advertiser Demand for Inventory Continues to Surge
Reports of the high demand from advertisers for news outlets’ online video sponsorship continue, with one from Andrew Roy of BBC World News stating that demand “outpaces editorial inventory by a four-to-one ratio.” Nieman Journalism Lab covered The Wall Street Journal Digital Network’s push into video last month. This week the Lab covers a number of news organizations’ experimentation with YouTube’s new Original Channels – with the Journal and Reuters cited as leaders. Recently, The Huffington Post announced plans to launch HuffPost Live, a full-day online video network, in August.
3. Video (Part 2): What’s Driving the Demand From Content Marketers
Video: A Key Component of Your Integrated Marketing Efforts, by V3 Integrated Marketing CEO Shelly Kramer offers stats on YouTube usage, underscores why video makes sense for marketers, and the importance of getting (and using) the “amazing data” that YouTube offers. (A V3 post covering YouTube Analytics when it was unveiled late last year is also a great resource.)
4. Don Graham on the Shifting Sands of Social
When asked this week whether one of Facebook’s recent changes “pulled the rug out from under” the paper, Washington Post chairman and CEO Don Graham replied: ”It changed things, and we have to be smart enough to adapt to that, period. You know, how else in the world are you going to address a billion people a day? You have to be smart enough to adapt to changing circumstances.” Graham was joined in a freewheeling interview with Walter Isaacson of The Aspen Institute by his tech advisors, his daughter, founder of social advertising agency SocialCode, and son-in-law, LivingSocial CEO Tim O’Shaughnessy. Skim the unedited transcript — or watch the 32-minute video – for an inside view on how the 67-year old is “trying like mad” to think like a technologist. “There hasn’t been enough credit given to me, frankly,” he says!