Yesterday I attended the 2013 BRITE Conference, hosted by the Columbia Business School Center on Brand Leadership. This is the second year I’ve attended that conference, and it is one of the best ones out there: very high on quality content and speakers, low on buzzwords and talking heads.
One of my favorite sessions of the day featured Liz Schimel, EVP & Chief Digital Officer of Meredith National Media Group, who shared some amazing insights on Meredith’s migration of its business model.
Did you know that Meredith is also the agency of record for Kraft, one of its largest advertisers? Or that 50% of the company’s mobile readers are accessing content while in a store? Or that SEO is one of the key value propositions that a media company brings to the table? Or that Meredith is now collecting store-level purchase data and connecting it to its advertising programs? I didn’t.
I used Storify to collect some of the best Tweets summarizing the session below — I find this to be a really efficient way to get the key highlights of a conference session. Take a look & let me know what you think!
http://davidrogers.biz/ David Rogers
Nice summary, Tonia! Thanks so much for joining us at the BRITE conference, and sharing some of the insights with your audience. We’ll hope to see you in 2014, for our 7th year!
http://therealtimereport.com/ Tonia Ries
Thanks, @DavidLRogers:disqus . Congratulations to you and the entire BRITE team on another terrific event. The program was, once again, really strong — every speaker and every session was super interesting and informative. Looking forward to next year!
http://twitter.com/mattquint Matthew Quint
It was great to see you, Tonia. Nice use of Storify to highlight Liz and Ava’s session!
http://therealtimereport.com/ Tonia Ries
This is exactly where Storify rocks – it’s a great tool. Thanks, @twitter-19495215:disqus!
Yesterday I attended the 2013 BRITE Conference, hosted by the Columbia Business School Center on Brand Leadership. This is the second year I’ve attended that conference, and it is one of the best ones out there: very high on quality content and speakers, low on buzzwords and talking heads.