LeWeb founder Loic LeMeur (image: Wikipedia)

Are new technologies “rewriting the rules” for events?  In a session at SXSW 2013, French entrepreneur and blogger Loic LeMeur – founder of LeWeb – delves into this topic with Brian Duggan, founder of Building Alliances LLC.  Check out my Storify (below) for highlights from the session, including:

• ways to keep audiences talking about your event afterward –  creating a post-event Storify or posting photos
• using gamification to engage audiences and drive them to sponsor booths
• using content to extend reach beyond your live audience