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NYT previews redesign

Media Martini: NY Times Redesign, LinkedIn To Buy Pulse, Times’ Ricochet Expands

Happy Friday! Reach for that happy hour cocktail and catch up on this week’s biggest stories in media:

1.  The New York Times Unveils New Design

The New York Times just announced its first major redesign since 2006, and previewed the new look, meant to provide a more ‘readable’ article experience.  We don’t want to say too much – just take a look and let us know what you think.  FastCoDesign asks “will this redesign lead to a new web standard?”

2. Linked To Buy Newsreader App Pulse

LinkedIn will buy the maker of the popular newsreader app Pulse for somewhere between $50 million and $100 million, according to AllThingsD.  The app has has 20 million users who read more than 10 million stories per day.  Why would LinkedIn make this move?  The professional social network has “doubled down on content in recent years,” launching a news hub back in 2011 and “ramping up” its original content.

3.  The New York Times ‘Ricochet’ Ads Expand to Conde Nast, People

‘Ricochet’ will soon be the first product from the Times’ R&D Ventures group to become available to other publishers.  The product, which allows advertisers to buy specific articles as they are distributed on social networks, was launched last April; this May, it will be distributed to a “host” of publishers.  The idea? “To give brands using Ricochet an incentive to distribute articles in social media, and to give publishers a means to earn additional revenue.”

Tell us – what were you talking about in media this week?