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Reuters redesign

Media Martini: NY Times is No. 2, Redesign, Native Ads on HuffPo and Yahoo

It was an interesting week in media, so get ready for happy hour and catch up with this week’s best stories:

1. The New York Times Now No. 2 In Newspaper Circulation

The New York Times has pushed ahead of USA Today to become #2 in newspaper circulation, buoyed by the addition of over 300,000 digital subscriptions in six months.  That marked a circulation gain of nearly 18% since last year, with digital gains more than enough to offset print losses.  The Wall Street Journal remains in first place, but Crain’s notes that “both papers relied on digital circulation for growth.”

2. Redesign: “A Modern River of News”

Reuters has revealed a preview site for its future redesign, with a “river-of-news type of approach that mirrors the flow of data on one of Reuters terminals.” Readers click on an article page and find themselves in the middle of a larger stream of content.  The goal of the redesign? “…To merge the worlds of traditional newsgathering and social media.”  Could this become the standard for how other news organizations present content on digital?

3. Native Ads Debut in Yahoo’s Stream, Get Realtime On HuffPo

Yahoo is finally embracing native ads, placing the new Yahoo Stream Ads within the content stream on its desktop, tablet and mobile home pages – and soon on the mobile app as well. “This is, I’d say, the first meaningful native advertising product we’re going to be introducing at scale,” said Yahoo vp of products Mike Kerns. Meanwhile, Digitas and Huffington Post are taking native advertising to the next level — and making it realtime (almost). Brands will be able to submit branded content and have it published within just two hours, “jumping on a new subject while it’s hot.” Content will be created by the brands themselves or by BrandLive, Digitas’ “brand newsroom” — stories may range from short (Twitter-length) text to longer videos.

What were you talking about in media this week?