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LinkedIn Today Adds News Channels

Media Martini: LinkedIn News ‘Channels,’ Condé Nast Web Series, Syrians Hack The Onion

Happy Friday!  Grab a cocktail, watch the sunset, and savor this week’s best in media:

1.  LinkedIn Launches News ‘Channels’

LinkedIn Today users can now subscribe to or follow news categories, or ‘channels,’ as well as individual authors who are part of the LinkedIn Influencer program.  Users click on the ‘News’ heading in their toolbar, and are prompted to choose news channels they’d like to subscribe to.  Once a user’s categories are picked, the site shows a redesigned LinkedIn Today page similar to a magazine’s front page – except the content comes from hundreds of different sites and publications.  Is it just another attempt by LinkedIn to make the site more ‘sticky,’ or could it provide some serious competition for other news aggregators?

2.  Condé Nast Launches B-to-B Ecommerce Site, and Introduces Web Series for Magazines

It’s been a busy few weeks for magazine publisher Condé Nast: first, the brand introduced web series for several of its titles, including Glamour, Wired, GQ, Vanity Fair, Teen Vogue, Epicurious and Style.com; each brand will have its own mix of video content.  Next, the brand launched CondeNastTrade.comentering the b-to-b marketplace with a site that offers the interior design community access to select photos and illustrations from 11 Condé Nast titles.  Nearly 7,000 images are available for custom installations; now designers can search the Condé Nast archives and research images online, rather than relying on the brand’s archivists.

3.  Syrians Hack The Onion’s Twitter Account

Syrian hackers took over The Onion’s Twitter account on Monday, and according to The Washington Post, they “aren’t very funny.”  The Syrian Electric Army posted several anti-Israel messages to The Onion’s nearly 5 million Twitter followers.  It was the latest in a series of S.E.A. attacks, which have also included Human Rights Watch, NPR, CBS, the Associated Press, E! Online and the Guardian. Naturally, The Onion wrote a parody piece about the experience, featuring a “virtually impenetrable’ new password.

What were you talking about in media this week?