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Yahoo Places Tweets in News Stream

Media Martini: ABC Live-Streaming On Mobile, Media Brands Partner With Twitter

Happy Friday!  This week has featured some interesting developments between media brands and technology, as well as social media:

1.  ABC To Live-Stream Programming For iPhone and iPad Users

This week, ABC became the first major broadcaster to allow iPad and iPhone users to live-stream its news coverage.  Users around New York and Philadelphia can use their mobile devices to live-stream programming from ABC’s local stations in those areas.  But there is a catch: the new live-stream feature will only be available to paying subscribers of cable and satellite providers.  In coming months, the live-streaming will also work for Hearst Television’s 13 markets, including Boston and Pittsburgh.

2.  Media Brands Love Twitter

Twitter entered into some major partnerships with media brands this week.  ESPN and Twitter announced “a major expansion” of their collaboration to show video-highlight clips on Twitter of major sports events in the coming year, and then sell ads that will run inside the video clips.  A new partnership between Fox and Twitter will use the social network to promote Fox’s programming, and offer advertisers a way to reach TV viewers as they discuss shows over social media.  Twitter also announced a deal with National CineMedia, which will produce a weekly series highlighting the latest trending movie topics based on Twitter data.  Finally, Twitter has also partnered with Yahoo! — Twitter accounts and actual tweets will be integrated into Yahoo!’s “flowing news-content stream.”

3.  NPR Launches New Mobile Site

NPR is embracing mobile as a mainstream way for consumers to get their news.  The mobile redesign features quite a bit of scrolling (users can load stories in an infinite scroll), and readers will “now have access to story comments, advanced searching and extended NPR listening opportunities, such as NPR Music’s First Listen series.”  In addition, NPR’s article pages are now fully responsive, adjusting to desktop, tablet, or mobile use.  However, so far no ads pop up on the mobile site (according to Nieman Lab) – which means NPR still has to find a way to make money from the shift to mobile.

What stories were you talking about in media this week?