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Media and Realtime Marketing Trends: Interview With Modern Media’s Tonia Ries At The IBM Smarter Commerce Summit

At the end of May, I had the great pleasure of participating in the IBM Smarter Commerce Summit as part of the event’s VIP Influencer program. It was an incredible experience: a chance to see some great, inspirational speakers, attend some very interesting workshops, and to meet and network with a great group of people.

While in Nashville, I sat down with IBM’s Todd “Turbo” Watson to talk about some of the latest industry trends. It was a fun conversation — about 15 minutes long, so I’m including a “table of contents” to help you find the parts you may be the most interested in below the video. Let me know where you agree or disagree with the discussion!

Contents:

  • 0:44   Yahoo’s acuisition of Tumblr
  • 2:25   YouTube’s growth and value to Google
  • 3:54   Media industry trends
  • 6:00  Twitter and trends around the open API
  • 8:50   Why realtime marketing starts with listening–and how to scale customer engagement
  • 10:45 How social media has changed marketing
  • 13:06 The Realtime Marketing Lab