Realtime Marketing Lab, produced by the Modern Media Team, took place on October 14th at The Altman Building in NYC. The 1-day, hands-on event was filled with tons of insight, debate and takeaways around realtime marketing, and lots of new ideas from the latest realtime technologies. Each realtime tool had just 10 minutes to present their case, plus 5 minutes to answer questions from a panel of big brand CMO judges — and from the audience.
The event also featured realtime marketing case studies from Xerox, Citibank, We Are Social US (Breaking Bad), R/GA Interactive (Falling Skies), and clothing brand Betabrand, plus a closing panel entitled “Don’t Believe The (Realtime) Hype.”
Attendees listened in on the sessions, and then had breaks in between to explore the Sandbox (filled with demos of the latest realtime technologies), seek out tips from realtime marketing experts at the HelpDesk, and get creative on the #RLTM graffiti wall.
Whether you were at #RLTM Realtime Marketing Lab or not, here’s how you can get up to speed on anything you missed. Check out:
- #RLTM Twitter stream the day of the event, powered by Feedlytics (follow along with the event program)
- the winning realtime tools
- SlideShare presentations from the event
- #RLTM graffiti wall
And stay tuned for more to come, including more pictures and Twitter highlights from each session.