Modern Media

live | digital | social

#RLTM Realtime Marketing Lab – Winners, Slides, Tweets and More

Realtime Marketing Lab, produced by the Modern Media Team, took place on October 14th at The Altman Building in NYC. The 1-day, hands-on event was filled with tons of insight, debate and takeaways around realtime marketing, and lots of new ideas from the latest realtime technologies. Each realtime tool had just 10 minutes to present their case, plus 5 minutes to answer questions from a panel of big brand CMO judges — and from the audience.

Traackr presentation

realtime tool Traackr presents to the judges and audience at Realtime Marketing Lab. photo: Esta H. Singer

The event also featured realtime marketing case studies from Xerox, Citibank, We Are Social US (Breaking Bad), R/GA Interactive (Falling Skies), and clothing brand Betabrand, plus a closing panel entitled “Don’t Believe The (Realtime) Hype.”

realtime marketing case study by John Mullin of R/GA Interactive (Falling Skies)

realtime marketing case study by John Mullin of R/GA Interactive (Falling Skies). photo: Heather Colby

Attendees listened in on the sessions, and then had breaks in between to explore the Sandbox (filled with demos of the latest realtime technologies), seek out tips from realtime marketing experts at the HelpDesk, and get creative on the #RLTM graffiti wall.

co-host Ted Rubin writes on the #RLTM graffiti wall. photo: Esta H. Singer

co-host Ted Rubin writes on the #RLTM graffiti wall. photo: Esta H. Singer

Whether you were at #RLTM Realtime Marketing Lab or not, here’s how you can get up to speed on anything you missed. Check out:

And stay tuned for more to come, including more pictures and Twitter highlights from each session.