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New Upworthy Metrics

Media Martini: NY Times Income Drops, New Upworthy Metrics, NBC Partners With Twitter for Olympics

Welcome to the weekend (almost)! Get your martini (or maybe a hot chocolate with peppermint schnapps – we can adapt to the weather) in hand, and check out the top stories in media this week:

1. The New York Times Sees Income Drop in Q4

Fourth quarter results are in for The New York Times, showing a 63% drop in net income, a 5.2% drop in revenue, and just over 6% drops in both print and digital advertising year-over-year.  But on the bright side, Wall Street had expected worse — so stock prices actually rose.  In addition, digital-only subscriptions, e-readers and replica editions saw a net gain of 33,000 additional subscribers in the fourth quarter. Year-over-year ad revenue was down only 1%, according to New York Times CEO Mark Thompson, who said that is “the best quarterly result in more than three years.”

2. Goodbye Page Views: Upworthy Will Measure ‘Total Attention Minutes’ Instead

Yesterday Upworthy announced a shift in their metrics.  Rather than relying on page views, shares, unique visitors, and Google Analytics’ measurements, the viral news site will now start measuring “Attention Minutes.” This will be broken down into two main pieces: Total Attention on Site (per a given time period) and Total Attention per Piece (how many people watch a piece of content, and how much of it they actually watch.) Upworthy admits that while the numbers may not be as high as page views or uniques, the new metrics are “focused on real audience satisfaction.” Will other media brands follow suit?

3. NBC Partners With Twitter To Promote 2014 Winter Olympics

Twitter and NBC will be working together closely to cover the Sochi Winter Games via a formal partnership. Twitter will analyze data about social conversations during the games to inform NBC’s coverage across multiple platforms, and will work with NBC’s editorial teams to produce “social media-centric” content.

What stories were you talking about in media this week?