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Media Martini: LinkedIn Becomes A Platisher, Google’s New Ad Exchange, Spotify + The Times of London

Welcome to the weekend — almost!  It’s time for happy hour, that martini and some of this week’s best stories in media:

1. LinkedIn Becomes A Platisher

Previously, only LinkedIn’s selected group of ‘influencers’ could publish on the professional social network.  This week, LinkedIn announced that personal, long-form publishing options will expand to all 277 million members. Part of LinkedIn’s plan to avoid being labeled as a resume repository, this move may “provide users with a reason to return to the service on a daily basis.” In comparison to other platforms, LinkedIn wants to be “an outlet for professional expertise and thoughts, a vertical distinguished from other personal blogging platforms.”

2. Google Creates Private Advertising Exchange With Local News Sites

Google has partnered with a media group (totaling 240 million monthly visitors) in a deal that will allegedly open a network of local news sites to national advertisers.  The group includes 800 local newspapers and 200 TV stations, including the New York Daily News and McClatchy publications. Ten billion monthly online ad impressions will be sold on the private exchange.

3. Spotify and The Times of London Change The Concept of ‘Subscription Bundles’

It’s “membership in the digital age” — The Times of London has partnered with Spotify for a new subscription offer. It’s the first partnership of its kind, and we agree that it is “pioneering thinking about a news company’s relationship with its readers.” Commit to a one year subscription with the “Digital Pack” and readers get access to The Times of London on all platforms, plus a full year of Spotify Premium. So when will this type of option come to the U.S.?

What were you talking about in media this week?