Modern Media

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Conference Marketing: How To Create A Post-Event Analysis

You’ve worked hard for months to produce your conference, put in long hours on site, and now you’re ready for a 3-day nap. But wait! You’re not done yet. Before you put an event to bed, it’s vital to capture all of the data, lessons learned and recap notes you’ll need when planning the next one. And that includes a look at your marketing efforts for the event – in particular, a recap of what produced success (and should be replicated next time). Read more…

The Media Martini: FT.com Referral Traffic, Woman’s Day at 75, the New Embedded.com

Happy Friday!  It’s time for our weekly pick of the most interesting stories in media. Cheers! 1. The Financial Times Reveals its Fastest-Growing Source of Online Readers StrategyEye Digital Media posted this week on the announcement by The Financial Times that social media is the fastest-growing source of online readers. The FT’s infographic, based on the last Read more…

The Media Martini: Social Conventions, Value of Live Events, Dusty Google+ Magazine Pages

Happy Friday!  It’s time for our weekly pick of the most interesting stories in media — let us know what you think! 1. At the Conventions: Social Mentions It’s been a busy two weeks for tweets-per-minute and likes-per-party analyses. It will be interesting to see if there are any post-election predictive analytics lessons to mull Read more…

LinkedIn Text Ads: 6 Tips To Drive Results From Your Next Campaign

Earlier this year, we worked to develop a social media strategy in support of a client’s portfolio of quarterly print journal, events, an executive network and an exclusive, invitation-only membership council for C-suite and very senior executives. The immediate business goal was to increase membership of the membership group to meet an aggressive Q4 target. A bit of Read more…

Twitter’s New Targeted Tweets Deliver 3x Increase In Engagement For The Washington Post

This post below was originally published at The Realtime Report. Last week, Twitter announced that it would no longer require advertisers to send a Promoted Tweet out to all of its own followers first.  In what Marketing Land dubbed a “pure ad product,” these new Targeted Tweets can be shown to specific audience segments, targeted by Read more…