Modern Media

live | digital | social

The Media Martini: Big Value from Big Data, Online Video, and the Shifting Sands of Social

1.  Deriving Big Value from Big Data A “technology-focused view” of Big Data “often overlooks the most important question ‘What are you planning to do with the data you’re collecting?’” says Jeff Morris of BI applications company Actuate. In his post on ZDNet’s Big on Data channel this week, Morris offers a list of the top 10 categories for Big Data sources and Read more…

The Friday Media Martini: Avoid Marketing Fluff, Make a Video, Sell More, And Get In The Fast Lane

Every Friday, the Modern Media teams picks some of the week’s most interesting media stories to discuss over a martini.  Here’s this week’s lineup — let us know what you’re talking about! 1. Content Marketing?  Publishers Want to Help You Avoid Marketing Fluff. “Publishers have the DNA and passion to serve B2B professionals with all Read more…

The Media Martini: Digital Ecosystems, 1 Million Circles, and Your 300 Char Pitch

The Modern Media teams’ picks of some of this week’s most interesting media stories! 1. From Digital Island to Integrated Ecosystem “Planning, building, maintaining and ensuring that you’ve grown a healthy and integrated digital ecosystem will not happen overnight.  Be prepared for it to take time, resources and the stomach to deal with multiple stakeholders from marketing Read more…

The Media Martini: Twitter, Google+, and the Hangout vs. the Webinar

The Modern Media teams’ picks of some of this week’s most interesting media stories! Twitter and Publishers: Enemies or Friends? “Twitter just extended not only an olive branch to the content industry, but a lifeline too”, says GigaOM’s David Meyer of the platform’s expanded tweet feature. Announced this week, expanded tweets allow the reader to Read more…

The Media Martini: The Reputation Economy, Refrigerators and Realtime Marketing

The Modern Media teams’ picks of some of this week’s most interesting media stories. The Reputation Economy “In today’s reputation economy, what you stand for matters more than what you produce and sell. People’s willingness to buy, recommend, work for and invest in a company is driven 60% by their perceptions of the company,” says Kasper Ulf Read more…

The Media Martini: Platforms, People and Addiction

The Modern Media teams’ picks of some of this week’s most interesting stories. Media Platforms The Wall Street Journal Digital Network’s push into video has contributed to an 85% increase in video streams since January, according to Raju Narisetti, managing editor for the Digital Network — and the Journal is hard pressed to keep up with advertisers’ demand for Read more…

Conferences as Content Creators: ECO:nomics 2012 Lives On

This year’s ECO:nomics conference took place at the Bacara Resort in Santa Barbara, California, on March 21-23, 2012, and we had a terrific time helping The Wall Street Journal produce this event for the fifth year. We’re also excited that The Wall Street Journal is  sharing a whole range of content from the event, making it possible to experience (or re-live) Read more…