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Event Planning And The Art of Venue Contract Negotiation (Part II): What Can You Negotiate?

In our last post, we covered all of the elements of a contract. The next stage in reviewing a contract is understanding the key costs involved in hosting your event, and beginning the negotiation process. When negotiating terms of the agreement, everything is negotiable — well, almost everything. Here’s our list of items you should negotiate with your chosen venue: Read more…

Event Planning And The Venue Search: The Request For Proposal

You are planning an event and have spent the necessary time reviewing your events needs from the time to host the event, your anticipated attendance, meeting space requirements, etc. Now it’s time to take all of this detail and lay out a simple yet concise Request for Proposal (RFP). An RFP allows you to communicate your meeting needs to different venues and helps match your event to the ideal venue. Read more…

Event Budgets: The Basics–And Some Lessons You Don’t Want To Learn The Hard Way!

At the end of the day, the only success metric that matters is: did you make money? A good budget is key for any project to be successful. When it comes to conferences and events, a budget is a also a tool that can translate the event goals and objectives into financial terms, helps to shape key decisions around your event, and provides a point of focus for the many decisions that need to be made. Read more…

Audience Recruitment: Two Reasons Why Telemarketing Is Critical To Your Event’s Success

Few things are more stressful than event attendee marketing. You need to find the right number—and the right types of attendee. And, no matter what you do, you know that many of them won’t actually sign up until the last minute. That’s why telemarketing is such a key component of the audience marketing campaign for many conferences: it’s one of the most effective ways to close the deal and get attendees to commit and register. Read more…

How To Hire The Right Event Registration Partner

As an event organizer, you already know that your attendee registration system is more than a front door – it’s a customer experience that sets the tone for the entire event. That’s why, once you’ve defined your registration process, you’ll want to be just as careful to choose the perfect registration company to help you execute that flawless attendee experience, especially if you want to deliver a high level of customer service. Read more…