Modern Media

live | digital | social

Bad Moderators Can Kill Your Event. Here’s How To Avoid Them.

Sometimes after I finish recruiting great speakers for a conference I feel like a parent handing over my child to the teacher on the first day of school. That’s because I must turn the speakers over to the moderator, who will guide their session on stage. A good moderator will lead a good discussion. A great moderator will draw out amazing stories and insights from his or her panelists. But a poor moderator can turn what should be a stimulating discussion into a snoozer that puts the audience to sleep.

To avoid that, it’s important to work with moderators ahead of time. Read more…

Reputation Matters: Insight From The Reputation Institute’s 17th International Conference

Repeated research has proven that corporate reputation is more important than the reputation of a company’s product when customers are deciding on a purchase. Clearly, corporate reputation has a strong impact on business results. That’s why some 300 people from around the world gathered recently in Barcelona, Spain for Reputation Institute’s 17th annual conference. Read more…

How To Keep Conference Programs Running On Schedule

When managing a conference, one of our key responsibilities is to make sure that the program runs on time. After all, it’s not fair to the last speaker of the day to go on stage late, and find that most of the audience has left to avoid missing flights home since the conference is running behind schedule. Nor is it fair to the audience, who may have made appointments for phone calls or personal meetings during a scheduled break. Read more…