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#RLTM Realtime Marketing Lab – Winners, Slides, Tweets and More

Realtime Marketing Lab, produced by the Modern Media Team, took place on October 14th at The Altman Building in NYC. This one day, hands-on event was filled with tons of insight, debate and takeaways around realtime marketing, and lots of new ideas from the latest realtime technologies. Each realtime tool had just 10 minutes to present their case, plus 5 minutes to answer questions from a panel of big brand CMO judges — and from the audience. Whether you were at #RLTM Realtime Marketing Lab or not, here’s how you can get up to speed on anything you missed. Read more…

Media Martini: Hard Paywalls & Membership Perks, Native Ads, Mobile Video Draws Advertisers

It’s Friday afternoon, and that means it’s time for two things: 1) a fabulous martini (or your drink of choice) and 2) a quick look at this week’s best stories in media. Our picks this week include: the Orange County Register’s hard paywall (non-paying readers get nothing) and membership (aka subscription) perks; native ad platform ‘BrandVoice’ leading to serious revenue growth for Forbes; and The Wall Street Journal’s mobile video tool WorldStream attracting some serious advertiser attention. Read more…

Internship: Blog For The Realtime Report

The Realtime Report (www.therealtimereport.com) – published by Modern Media – is seeking an intern to assist with research, writing, content curation and community management this summer, from June – August 2013. The Realtime Report is a well-respected business blog for marketers, PR and social media professionals; it covers social media case studies, campaigns and marketing statistics. The internship would involve: Read more…