Modern Media

live | digital | social

Password Security: Blame the User or Fix the Problem?

The web has a password problem. You probably have heard about the Adobe.com password breach, in which hackers downloaded millions of encrypted passwords and associated email addresses and password “hints,” then uploaded this data to the web for the edification of the general public. The industry answer to all this bothers me — standard advice that we should all have unique, strong passwords for each of the 30 or so sites we log into. What’s the real solution? Read more…

What Is An API And Why Should You Care? (Even If You’re Not A Programmer)

I’m an API geek. I like my airport status reports in JSON format. An API, or Application Programming Interface, allows different bits of software to communicate with each other, without necessarily knowing the nuts and bolts of how the other bits work. In order to display tweets onscreen at an event, I don’t have to know what flavor database Twitter uses or what language it was programmed in. I only need to know a simple set of rules and methods that Twitter has defined in its API.

Ok. Right. But why should non-programmers care about APIs? Read more…

Marketing Automation: 3 Key Tips To Make It Work For You – And Your Customers

Marketing automation promises to make email marketing more responsive to customer needs and actions. Rather than sending the same message to a flat list of customers, you send different messages to individuals based on their response, their behavior on your website and their purchases. Here are the top three tips we’ve discovered for making marketing automation work: Read more…

Sending HTML Email? See How It Really Looks With EmailOnAcid.com

One of my least favorite digital marketing tasks is creating an HTML email, because you have to design them to look relatively good across multiple platforms and email client applications. With the advent of smartphones, the number of situations you have to develop for and test against is that much larger. Early this year I said enough is enough, googled “email testing,” and found Email on Acid. Read more…