How are technology and tools changing events? In a session at SXSW 2013, French entrepreneur and blogger Loic LeMeur – founder of LeWeb – delves into this topic with Brian Duggan. Check out my Storify (below) for highlights from the session, including: Read more…
Yesterday I attended the 2013 BRITE Conference, hosted by the Columbia Business School Center on Brand Leadership. This is the second year I’ve attended that conference, and it is one of the best ones out there: very high on quality content and speakers, low on buzzwords and talking heads. One of my favorite sessions of Read more…
Every week, we see another report of the demise of a print brand. But in recent conversations with several b2b publishing clients, I’ve discovered that some smart publishers are choosing a surprising and unexpected strategy. In spite of the fact that print advertising represents a highly reduced portion of their revenue, they are maintaining their commitment to publishing a print edition of their media brand. Why? It’s their best source of new names. Read more…
Your brand is your connection to your community–and the foundation of everything you do. A strong, clear brand strategy drives all of your communications, with readers and advertisers. But it also guides your product development strategy, helping you develop brand extensions that make sense. So how do you make sure you can clearly articulate your brand? Read more…
Happy New Year! We’re heading into 2013 with five resolutions for the media industry: Read more…
Few industries have seen more change than the media industry has in recent years. Technology has completely disrupted how media brands interact with their customers, and it is forcing publishing companies to re-think their value proposition, their distribution strategy, and their business model. But one thing has not changed: the enduring value and critical importance of brand. Read more…
Thanksgiving is my favorite holiday. Enjoying a great meal with family, friends and neighbors — without any of the stress of buying presents. What’s not to like? And I love taking some time to step back and really appreciate everything that I have. I could write a list of 50 reasons I love what we do Read more…
Post-Sandy, countless volunteers have jumped into action to help the first responders, government agencies, and community organizations who are working tirelessly to provide assistance to those affected by the storm. Among them are many members of the New York tech community, working to spread information and coordinate resources. We wanted to do our share by Read more…
******UPDATE******** We are back in action at Modern Media HQ, with power and internet. All of our team members have internet and are accessible by mobile and office phones. Check in with us if you haven’t already, and let us know if there’s any way we can help if you’re still recovering from the storm. Read more…
We have been working with Dian Terry for a couple of years now, helping her and the Teradata team produce the Teradata EPIC Awards program. In this Modern Media interview, Dian shares her insights and thoughts on how business marketers can use awards programs to help their customers tell their story. You’ll also learn about Read more…
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