Modern Media

live | digital | social

Getting The Biggest Share Of The Pie: Market Share Vs. Market Innovation?

Back in the day, every ad page that ran in a competitor’s magazine was an ad page I had to answer for. As an ad sales person, it was my job to ask for 100% of the budget, and my boss expected me to have a good reason for every dollar that wasn’t being spent with our brand.

Today, that kind of thinking still permeates much of the media industry: how big is my slice of the pie?

But when Milo decided to grab his share of last year’s Thanksgiving pies, he wasn’t concerned about getting the biggest slice. Why worry about slicing up the pie, when you can go right to the middle and work your way out? Read more…

Realtime Marketing Lab: Not Your Father’s Social Media Conference

Social media has grown up. There are now hundreds of tools, technologies and platforms that enable brands to engage in a realtime conversation with customers and prospects, manage that conversation at an enterprise level, and collaborate across teams and departments to drive leads and deliver bottom-line business value. These tools can scale, and, increasingly, can Read more…

Media and Realtime Marketing Trends: Interview With Modern Media’s Tonia Ries At The IBM Smarter Commerce Summit

At the end of May, I had the great pleasure of participating in the IBM Smarter Commerce Summit as part of the event’s VIP Influencer program. It was an incredible experience: a chance to see some great, inspirational speakers, attend some very interesting workshops, and to meet and network with a great group of people.

While in Nashville, I sat down with IBM’s Todd “Turbo” Watson to talk about some of the latest industry trends. It was a fun conversation — about 15 minutes long, so I’m including a “table of contents” to help you find the parts you may be the most interested in below the video. Let me know where you agree or disagree with the discussion! Read more…

Print Is Not Dead. Here’s Why.

Every week, we see another report of the demise of a print brand. But in recent conversations with several b2b publishing clients, I’ve discovered that some smart publishers are choosing a surprising and unexpected strategy. In spite of the fact that print advertising represents a highly reduced portion of their revenue, they are maintaining their commitment to publishing a print edition of their media brand. Why? It’s their best source of new names. Read more…

Your Media Brand: The 3 Essential Elements

Few industries have seen more change than the media industry has in recent years. Technology has completely disrupted how media brands interact with their customers, and it is forcing publishing companies to re-think their value proposition, their distribution strategy, and their business model. But one thing has not changed: the enduring value and critical importance of brand. Read more…