Modern Media

live | digital | social

What Is An API And Why Should You Care? (Even If You’re Not A Programmer)

I’m an API geek. I like my airport status reports in JSON format. An API, or Application Programming Interface, allows different bits of software to communicate with each other, without necessarily knowing the nuts and bolts of how the other bits work. In order to display tweets onscreen at an event, I don’t have to know what flavor database Twitter uses or what language it was programmed in. I only need to know a simple set of rules and methods that Twitter has defined in its API.

Ok. Right. But why should non-programmers care about APIs? Read more…

Media Martini: Hard Paywalls & Membership Perks, Native Ads, Mobile Video Draws Advertisers

It’s Friday afternoon, and that means it’s time for two things: 1) a fabulous martini (or your drink of choice) and 2) a quick look at this week’s best stories in media. Our picks this week include: the Orange County Register’s hard paywall (non-paying readers get nothing) and membership (aka subscription) perks; native ad platform ‘BrandVoice’ leading to serious revenue growth for Forbes; and The Wall Street Journal’s mobile video tool WorldStream attracting some serious advertiser attention. Read more…