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Event Planning And The Art of Venue Contract Negotiation (Part II): What Can You Negotiate?

In our last post, we covered all of the elements of a contract. The next stage in reviewing a contract is understanding the key costs involved in hosting your event, and beginning the negotiation process. When negotiating terms of the agreement, everything is negotiable — well, almost everything. Here’s our list of items you should negotiate with your chosen venue: Read more…

Password Security: Blame the User or Fix the Problem?

The web has a password problem. You probably have heard about the Adobe.com password breach, in which hackers downloaded millions of encrypted passwords and associated email addresses and password “hints,” then uploaded this data to the web for the edification of the general public. The industry answer to all this bothers me — standard advice that we should all have unique, strong passwords for each of the 30 or so sites we log into. What’s the real solution? Read more…

Event Planning And The Art Of Venue Contract Negotiation

You have gone through great lengths to determine your needs for your event, traveled far and wide (with hopefully good travel karma) to visit different venues, and are now in the zone where you have selected your ideal venue. Early on, you had provided an in-depth Request for Proposal prior to visiting the venue that included items such as preferred dates, space requirements, sleeping room needs and food and beverage requirements. Next step: obtain a contract. Here’s what you need to know about the layout and standard elements in a typical venue contract. Read more…

#RLTM Realtime Marketing Lab – Winners, Slides, Tweets and More

Realtime Marketing Lab, produced by the Modern Media Team, took place on October 14th at The Altman Building in NYC. This one day, hands-on event was filled with tons of insight, debate and takeaways around realtime marketing, and lots of new ideas from the latest realtime technologies. Each realtime tool had just 10 minutes to present their case, plus 5 minutes to answer questions from a panel of big brand CMO judges — and from the audience. Whether you were at #RLTM Realtime Marketing Lab or not, here’s how you can get up to speed on anything you missed. Read more…

Bad Moderators Can Kill Your Event. Here’s How To Avoid Them.

Sometimes after I finish recruiting great speakers for a conference I feel like a parent handing over my child to the teacher on the first day of school. That’s because I must turn the speakers over to the moderator, who will guide their session on stage. A good moderator will lead a good discussion. A great moderator will draw out amazing stories and insights from his or her panelists. But a poor moderator can turn what should be a stimulating discussion into a snoozer that puts the audience to sleep.

To avoid that, it’s important to work with moderators ahead of time. Read more…