Modern Media

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BizBash IdeaFest Attendee Email Marketing Campaign

BizBash IdeaFest Attendee Marketing Campaign

BizBash is the leading media brand for meeting and events planners, and it produces a series of conferences and expos filled with inspiration and educational experiences for planners.

For its June 2012 LA event, Modern Media created an email marketing strategy that used marketing automation software to deliver targeted follow-up emails to prospects who had indicated interest by clicking on specific areas of the site.  The strategy, combined with fun, punchy copy and creative, delivered some of the best open, click-through and registration rates that the brand had seen to date.