Online media kits. They can be simple PDFs. They can be flashy marketing web sites.
Or they can be fully-fledged content marketing programs that generate hundreds of leads for your sales team.
Working with the UBM TechWeb marketing team, Modern Media developed a WordPress-based web site that leads with content that’s valuable to the tech marketing community, and then offers easy access to UBM’s media brands and marketing solutions as prospects start to engage with the content. Together with a monthly newsletter and active social media presence, the site has become the center of a successful inbound marketing program.