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Reputation-Institute Conference Milan 2012

Reputation Institute Conference on Corporate Reputation, Brand, Identity and Competitiveness

More than 300 corporate and academic leaders from two dozen countries come together annually to discuss how corporate reputation affects the bottom line and to share best practices in reputation management — building competitive advantage, forging stakeholder relationships, handling crises, managing media and sustaining brands.

Modern Media helped Reputation Institute develop the conference program and recruit speakers for the 2011 and 2012 international conferences, held in New Orleans and Milan, Italy, respectively. The 2012 conference theme was Going Global in the Reputation Economy, and discussions focused on how corporate reputation connects to business results as an organization expands into new markets around the world.