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Event Planning And The Art of Venue Contract Negotiation (Part II): What Can You Negotiate?

In our last post, we covered all of the elements of a contract. The next stage in reviewing a contract is understanding the key costs involved in hosting your event, and beginning the negotiation process. When negotiating terms of the agreement, everything is negotiable — well, almost everything. Here’s our list of items you should negotiate with your chosen venue: Read more…

Bad Moderators Can Kill Your Event. Here’s How To Avoid Them.

Sometimes after I finish recruiting great speakers for a conference I feel like a parent handing over my child to the teacher on the first day of school. That’s because I must turn the speakers over to the moderator, who will guide their session on stage. A good moderator will lead a good discussion. A great moderator will draw out amazing stories and insights from his or her panelists. But a poor moderator can turn what should be a stimulating discussion into a snoozer that puts the audience to sleep.

To avoid that, it’s important to work with moderators ahead of time. Read more…

Event Budgets: The Basics–And Some Lessons You Don’t Want To Learn The Hard Way!

At the end of the day, the only success metric that matters is: did you make money? A good budget is key for any project to be successful. When it comes to conferences and events, a budget is a also a tool that can translate the event goals and objectives into financial terms, helps to shape key decisions around your event, and provides a point of focus for the many decisions that need to be made. Read more…

Audience Recruitment: Two Reasons Why Telemarketing Is Critical To Your Event’s Success

Few things are more stressful than event attendee marketing. You need to find the right number—and the right types of attendee. And, no matter what you do, you know that many of them won’t actually sign up until the last minute. That’s why telemarketing is such a key component of the audience marketing campaign for many conferences: it’s one of the most effective ways to close the deal and get attendees to commit and register. Read more…

How To Keep Conference Programs Running On Schedule

When managing a conference, one of our key responsibilities is to make sure that the program runs on time. After all, it’s not fair to the last speaker of the day to go on stage late, and find that most of the audience has left to avoid missing flights home since the conference is running behind schedule. Nor is it fair to the audience, who may have made appointments for phone calls or personal meetings during a scheduled break. Read more…