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Bad Moderators Can Kill Your Event. Here’s How To Avoid Them.

Sometimes after I finish recruiting great speakers for a conference I feel like a parent handing over my child to the teacher on the first day of school. That’s because I must turn the speakers over to the moderator, who will guide their session on stage. A good moderator will lead a good discussion. A great moderator will draw out amazing stories and insights from his or her panelists. But a poor moderator can turn what should be a stimulating discussion into a snoozer that puts the audience to sleep.

To avoid that, it’s important to work with moderators ahead of time. Read more…

Conference Marketing: How To Create A Post-Event Analysis

You’ve worked hard for months to produce your conference, put in long hours on site, and now you’re ready for a 3-day nap. But wait! You’re not done yet. Before you put an event to bed, it’s vital to capture all of the data, lessons learned and recap notes you’ll need when planning the next one. And that includes a look at your marketing efforts for the event – in particular, a recap of what produced success (and should be replicated next time). Read more…

Event Planning And The Venue Search: The Request For Proposal

You are planning an event and have spent the necessary time reviewing your events needs from the time to host the event, your anticipated attendance, meeting space requirements, etc. Now it’s time to take all of this detail and lay out a simple yet concise Request for Proposal (RFP). An RFP allows you to communicate your meeting needs to different venues and helps match your event to the ideal venue. Read more…

Event Budgets: The Basics–And Some Lessons You Don’t Want To Learn The Hard Way!

At the end of the day, the only success metric that matters is: did you make money? A good budget is key for any project to be successful. When it comes to conferences and events, a budget is a also a tool that can translate the event goals and objectives into financial terms, helps to shape key decisions around your event, and provides a point of focus for the many decisions that need to be made. Read more…