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Conference Marketing: How To Create A Post-Event Analysis

You’ve worked hard for months to produce your conference, put in long hours on site, and now you’re ready for a 3-day nap. But wait! You’re not done yet. Before you put an event to bed, it’s vital to capture all of the data, lessons learned and recap notes you’ll need when planning the next one. And that includes a look at your marketing efforts for the event – in particular, a recap of what produced success (and should be replicated next time). Read more…