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Event Budgets: The Basics–And Some Lessons You Don’t Want To Learn The Hard Way!

At the end of the day, the only success metric that matters is: did you make money? A good budget is key for any project to be successful. When it comes to conferences and events, a budget is a also a tool that can translate the event goals and objectives into financial terms, helps to shape key decisions around your event, and provides a point of focus for the many decisions that need to be made. Read more…

Audience Recruitment: Two Reasons Why Telemarketing Is Critical To Your Event’s Success

Few things are more stressful than event attendee marketing. You need to find the right number—and the right types of attendee. And, no matter what you do, you know that many of them won’t actually sign up until the last minute. That’s why telemarketing is such a key component of the audience marketing campaign for many conferences: it’s one of the most effective ways to close the deal and get attendees to commit and register. Read more…

How To Hire The Right Event Registration Partner

As an event organizer, you already know that your attendee registration system is more than a front door – it’s a customer experience that sets the tone for the entire event. That’s why, once you’ve defined your registration process, you’ll want to be just as careful to choose the perfect registration company to help you execute that flawless attendee experience, especially if you want to deliver a high level of customer service. Read more…