Modern Media

live | digital | social

#RLTM Realtime Marketing Lab – Winners, Slides, Tweets and More

Realtime Marketing Lab, produced by the Modern Media Team, took place on October 14th at The Altman Building in NYC. This one day, hands-on event was filled with tons of insight, debate and takeaways around realtime marketing, and lots of new ideas from the latest realtime technologies. Each realtime tool had just 10 minutes to present their case, plus 5 minutes to answer questions from a panel of big brand CMO judges — and from the audience. Whether you were at #RLTM Realtime Marketing Lab or not, here’s how you can get up to speed on anything you missed. Read more…

How To Keep Conference Programs Running On Schedule

When managing a conference, one of our key responsibilities is to make sure that the program runs on time. After all, it’s not fair to the last speaker of the day to go on stage late, and find that most of the audience has left to avoid missing flights home since the conference is running behind schedule. Nor is it fair to the audience, who may have made appointments for phone calls or personal meetings during a scheduled break. Read more…