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The Media Martini: The Reputation Economy, Refrigerators and Realtime Marketing

The Modern Media teams’ picks of some of this week’s most interesting media stories. The Reputation Economy “In today’s reputation economy, what you stand for matters more than what you produce and sell. People’s willingness to buy, recommend, work for and invest in a company is driven 60% by their perceptions of the company,” says Kasper Ulf Read more…