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The Media Martini: The M-Magazine, Print-Online Tipping Points, Free Press and Happiness

Here’s our roundup of the top stories in media this week: 1. The M-Magazine: Mobile Integration Takes Seventeen Readers From Magazine to Store: The new back-to-school issue of Seventeen  includes 250 mobile-activated images in the new issue of Seventeen, turning the magazine into an interactive shopping experience.  Using the Seventeen Shopping Insider app, readers can scan images associated Read more…

The Media Martini: The Reputation Economy, Refrigerators and Realtime Marketing

The Modern Media teams’ picks of some of this week’s most interesting media stories. The Reputation Economy “In today’s reputation economy, what you stand for matters more than what you produce and sell. People’s willingness to buy, recommend, work for and invest in a company is driven 60% by their perceptions of the company,” says Kasper Ulf Read more…