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Media Martini: WaPo Tries Sponsored Content, Fortune TOC, Google Introduces VW-Branded Journal App

It’s been quite an interesting week in media! Check out our top picks from this week’s stories — and savor them along with your martini. Branded content is all the rage this week, with the Washington Post embracing sponsored content, Fortune producing branded editorial content for advertisers, and Google launching a new, Volkswagen-branded travel journal app. Read more…