Modern Media

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The Media Martini: Social Conventions, Value of Live Events, Dusty Google+ Magazine Pages

Happy Friday!  It’s time for our weekly pick of the most interesting stories in media — let us know what you think! 1. At the Conventions: Social Mentions It’s been a busy two weeks for tweets-per-minute and likes-per-party analyses. It will be interesting to see if there are any post-election predictive analytics lessons to mull Read more…

The Media Martini: The M-Magazine, Print-Online Tipping Points, Free Press and Happiness

Here’s our roundup of the top stories in media this week: 1. The M-Magazine: Mobile Integration Takes Seventeen Readers From Magazine to Store: The new back-to-school issue of Seventeen  includes 250 mobile-activated images in the new issue of Seventeen, turning the magazine into an interactive shopping experience.  Using the Seventeen Shopping Insider app, readers can scan images associated Read more…

The Media Martini: Big Value from Big Data, Online Video, and the Shifting Sands of Social

1.  Deriving Big Value from Big Data A “technology-focused view” of Big Data “often overlooks the most important question ‘What are you planning to do with the data you’re collecting?’” says Jeff Morris of BI applications company Actuate. In his post on ZDNet’s Big on Data channel this week, Morris offers a list of the top 10 categories for Big Data sources and Read more…

The Friday Media Martini: Avoid Marketing Fluff, Make a Video, Sell More, And Get In The Fast Lane

Every Friday, the Modern Media teams picks some of the week’s most interesting media stories to discuss over a martini.  Here’s this week’s lineup — let us know what you’re talking about! 1. Content Marketing?  Publishers Want to Help You Avoid Marketing Fluff. “Publishers have the DNA and passion to serve B2B professionals with all Read more…

The Media Martini: Digital Ecosystems, 1 Million Circles, and Your 300 Char Pitch

The Modern Media teams’ picks of some of this week’s most interesting media stories! 1. From Digital Island to Integrated Ecosystem “Planning, building, maintaining and ensuring that you’ve grown a healthy and integrated digital ecosystem will not happen overnight.  Be prepared for it to take time, resources and the stomach to deal with multiple stakeholders from marketing Read more…

The Media Martini: Socially Awkward Marketers, The Economist Leans Back, Owned Content

The Modern Media teams’ picks of some of this week’s most interesting media stories! 1. Socially Awkward Marketers “Marketers become socially awkward as experimentation abounds,” according to IBM’s State of Marketing Survey 2012, released this week.  The study cites keeping pace with social and mobile proliferation as the biggest challenge facing marketers.  IBM Industry Solutions VP of Enterprise Marketing Management Yuchun Read more…

The Media Martini: Twitter, Google+, and the Hangout vs. the Webinar

The Modern Media teams’ picks of some of this week’s most interesting media stories! Twitter and Publishers: Enemies or Friends? “Twitter just extended not only an olive branch to the content industry, but a lifeline too”, says GigaOM’s David Meyer of the platform’s expanded tweet feature. Announced this week, expanded tweets allow the reader to Read more…