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Media Martini: Hard Paywalls & Membership Perks, Native Ads, Mobile Video Draws Advertisers

It’s Friday afternoon, and that means it’s time for two things: 1) a fabulous martini (or your drink of choice) and 2) a quick look at this week’s best stories in media. Our picks this week include: the Orange County Register’s hard paywall (non-paying readers get nothing) and membership (aka subscription) perks; native ad platform ‘BrandVoice’ leading to serious revenue growth for Forbes; and The Wall Street Journal’s mobile video tool WorldStream attracting some serious advertiser attention. Read more…

Media Martini: WaPo Tries Sponsored Content, Fortune TOC, Google Introduces VW-Branded Journal App

It’s been quite an interesting week in media! Check out our top picks from this week’s stories — and savor them along with your martini. Branded content is all the rage this week, with the Washington Post embracing sponsored content, Fortune producing branded editorial content for advertisers, and Google launching a new, Volkswagen-branded travel journal app. Read more…

Media Martini: Magazines & E-Commerce, Native Ad Guidelines, A ‘Friendly’ Paywall

It’s (finally) Friday! Gear up for happy hour with our list of the week’s best in media, then share your favorite stories with a friend — preferably over martinis. Our picks include: the future of e-commerce for magazine publishers; new, tighter native ad guideliness for The Atlantic; and Andrew Sullivan’s controversial paywall model for the Daily Dish. Read more…