Modern Media

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Newspaper Editors vs. Social Media Users: Do They Care About The Same News Topics? [Study]

Newspaper editors choose which topics to group the news under – and then assign a certain number of stories under each topic. But how does that compare to the topics that social media users tend to consume and share, and the frequency of that consumption? Research from a recent article in Journalism Studies reveals that social media users and newspaper editors often have quite different ideas about which news topics are the most important. Read more…

Media Martini: WaPo Tries Sponsored Content, Fortune TOC, Google Introduces VW-Branded Journal App

It’s been quite an interesting week in media! Check out our top picks from this week’s stories — and savor them along with your martini. Branded content is all the rage this week, with the Washington Post embracing sponsored content, Fortune producing branded editorial content for advertisers, and Google launching a new, Volkswagen-branded travel journal app. Read more…

The Media Martini: Platforms, People and Addiction

The Modern Media teams’ picks of some of this week’s most interesting stories. Media Platforms The Wall Street Journal Digital Network’s push into video has contributed to an 85% increase in video streams since January, according to Raju Narisetti, managing editor for the Digital Network — and the Journal is hard pressed to keep up with advertisers’ demand for Read more…