Modern Media

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The Media Martini: The M-Magazine, Print-Online Tipping Points, Free Press and Happiness

Here’s our roundup of the top stories in media this week: 1. The M-Magazine: Mobile Integration Takes Seventeen Readers From Magazine to Store: The new back-to-school issue of Seventeen  includes 250 mobile-activated images in the new issue of Seventeen, turning the magazine into an interactive shopping experience.  Using the Seventeen Shopping Insider app, readers can scan images associated Read more…