Modern Media

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Newspaper Editors vs. Social Media Users: Do They Care About The Same News Topics? [Study]

Newspaper editors choose which topics to group the news under – and then assign a certain number of stories under each topic. But how does that compare to the topics that social media users tend to consume and share, and the frequency of that consumption? Research from a recent article in Journalism Studies reveals that social media users and newspaper editors often have quite different ideas about which news topics are the most important. Read more…

The Media Martini: FT.com Referral Traffic, Woman’s Day at 75, the New Embedded.com

Happy Friday!  It’s time for our weekly pick of the most interesting stories in media. Cheers! 1. The Financial Times Reveals its Fastest-Growing Source of Online Readers StrategyEye Digital Media posted this week on the announcement by The Financial Times that social media is the fastest-growing source of online readers. The FT’s infographic, based on the last Read more…

The Media Martini: Socially Awkward Marketers, The Economist Leans Back, Owned Content

The Modern Media teams’ picks of some of this week’s most interesting media stories! 1. Socially Awkward Marketers “Marketers become socially awkward as experimentation abounds,” according to IBM’s State of Marketing Survey 2012, released this week.  The study cites keeping pace with social and mobile proliferation as the biggest challenge facing marketers.  IBM Industry Solutions VP of Enterprise Marketing Management Yuchun Read more…

The Media Martini: Twitter, Google+, and the Hangout vs. the Webinar

The Modern Media teams’ picks of some of this week’s most interesting media stories! Twitter and Publishers: Enemies or Friends? “Twitter just extended not only an olive branch to the content industry, but a lifeline too”, says GigaOM’s David Meyer of the platform’s expanded tweet feature. Announced this week, expanded tweets allow the reader to Read more…

The Media Martini: Platforms, People and Addiction

The Modern Media teams’ picks of some of this week’s most interesting stories. Media Platforms The Wall Street Journal Digital Network’s push into video has contributed to an 85% increase in video streams since January, according to Raju Narisetti, managing editor for the Digital Network — and the Journal is hard pressed to keep up with advertisers’ demand for Read more…

Equifax Webinar on Social Media

In October, I had the opportunity to participate in a Webinar hosted by Equifax titled “Social Media: Participate or Perish.”  It was a great discussion of social media trends targeted to database marketers trying to understand how to best add social media elements to their consumer engagement strategies.  Equifax has posted links to the webinar Read more…