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The Media Martini: Twitter, Google+, and the Hangout vs. the Webinar

The Modern Media teams’ picks of some of this week’s most interesting media stories! Twitter and Publishers: Enemies or Friends? “Twitter just extended not only an olive branch to the content industry, but a lifeline too”, says GigaOM’s David Meyer of the platform’s expanded tweet feature. Announced this week, expanded tweets allow the reader to Read more…

The Media Martini: The Reputation Economy, Refrigerators and Realtime Marketing

The Modern Media teams’ picks of some of this week’s most interesting media stories. The Reputation Economy “In today’s reputation economy, what you stand for matters more than what you produce and sell. People’s willingness to buy, recommend, work for and invest in a company is driven 60% by their perceptions of the company,” says Kasper Ulf Read more…

The Media Martini: Platforms, People and Addiction

The Modern Media teams’ picks of some of this week’s most interesting stories. Media Platforms The Wall Street Journal Digital Network’s push into video has contributed to an 85% increase in video streams since January, according to Raju Narisetti, managing editor for the Digital Network — and the Journal is hard pressed to keep up with advertisers’ demand for Read more…

Conferences as Content Creators: ECO:nomics 2012 Lives On

This year’s ECO:nomics conference took place at the Bacara Resort in Santa Barbara, California, on March 21-23, 2012, and we had a terrific time helping The Wall Street Journal produce this event for the fifth year. We’re also excited that The Wall Street Journal is  sharing a whole range of content from the event, making it possible to experience (or re-live) Read more…